Heinz Tomato Ketchup, the No. 1 Ketchup brand in the World, has launched its new advertising campaign in India.
The intent of the campaign is to educate the consumers about how good the product is considering Heinz is the only tomato ketchup which is 100% Natural. It does not contain any artificial preservatives, colors, flavors or any added starch.
The campaign is based on the insight that though taste is the prime factor in deciding what one eats, health is becoming increasingly relevant day by day. Consumers are becoming more sensitive on the ingredients which make up the product.
They would love to avoid artificial preservatives from their packaged food if they had a healthier choice in the market especially in Ketchup where the kids are the biggest users in the household. The campaign visualizes a Heinz Tomato Ketchup bottle being made directly from the tomato plant without anything artificial going into it.