Heather Sheen Joins It’s Friday as Head of Strategy

Independent creative agency It’s Friday has appointed Heather Sheen as its Head of Strategy. Sheen was most recently Head of Strategy at R/GA Australia, and prior to that, Planning Partner at DDB Sydney.

Sheen brings over two decades of industry experience, having led the strategic thinking on major brands including Westpac, Transport for NSW, Amazon, Coca-Cola, and Nestlé.

“Great strategies are useless if they can’t be brought to life effectively and this is one of Heather’s strengths,” said Pete Bosilkovski, CEO and Founder of It’s Friday.


“Heather is a modern planner bringing with her a tonne of big brand experience like Westpac and Coca-Cola. Heather will be a great influence on our planning department and clients’ businesses. We are just thrilled to have her on board.”

Sheen added: “It’s Friday has experienced phenomenal growth over the past two years. I’m thrilled to be joining Pete, Vince, Jeremy, and the team at such a pivotal point in their journey. I can’t wait to get stuck into driving growth for both clients and the agency.”

Sheen is multi-awarded, having picked up gongs from the Effies, IPA, D&AD, Cannes, AWARD and The One Show. Sheen is also passionate about progressing the industry having served on diversity councils and regularly lecturing at AdSchool, CopySchool and Miami Ad School.


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