Have a Sip for Your Senses – New Campaign for Schweppes

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With a new generation being introduced to “Schweppervescence” there is a new brand platform for Asahi Beverages’ iconic soft drink brand Schweppes, via Clemenger BBDO.

The ‘A Sip for your Senses’ positioning and debut campaign was inspired by “the millions of bubbles that awaken your senses the moment you open a bottle of Schweppes – even before you’ve had your first sip,” said a release.

“Schweppes is all about awakening the senses. And we want that feeling to come to life in everything we do – even our communications. So, we set out to create a campaign that’s as much of a sensory experience as our product.” added Lauren Fildes, General Manager of Marketing, Asahi Lifestyle Beverages.


 

”Each touch point within this campaign, from the film to the audio ads to the street posters, is designed to make you imagine a place where your senses are instantly ignited. We want people to feel the iconic Schweppervescence feeling the moment they see or hear the work.”

Clemenger BBDO Group Creative Director Ant Phillips added, “Jacob Schweppe was a pioneer in carbonation, bringing fizzy magic to the everyday experience of drinking water. In launching the ‘A Sip for your Senses’ platform, we wanted to celebrate this magic by showing that each and every bubble within a bottle of Schweppes contains its own sensory world of wonder.”

The above-the-line campaign will also introduce Australia to Schweppes’ new colourful master brand visual identity that will begin rolling out across all product lines in November 2023.


 

Credits

Asahi Lifestyle Beverages – 

  • Lauren Fildes, General Manager – Marketing
  • Jarrod Dooley, Head of Carbonated Brands
  • Simone Reid, Marketing Manager
  • Jess Sanchez, Senior Brand Manager
  • Emily Devine, Brand Manager

 

Clemenger BBDO – 

Creative

  • Ant Phillips, Group Creative Director
  • Tom Vizard, Senior Copywriter
  • Tristan Graham, Executive Creative Director
  • Ben Byran, Art Director
  • Lachlan Collie, Copywriter
  • Sebastian Sarria, Designer
  • Karen Kushinsky, National Traffic Manager

Production

  • Alana Teasedale, Senior Producer
  • Claire Bisset, Executive Digital Director
  • Michael Travers, Print Producer
  • Sam Tsui, Finished Artist
  • Mike McCall, Retouching Artist

Planning

  • Paul Rees-Jones, Chief Brand Officer
  • Brigitte Bayard, Strategy Partner

Business Management

  • Scott Balalas, Managing Partner
  • James Kerr, Senior Business Director
  • Tony Dediu, Business Director
  • Golda Sanchez, Account Executive

CADRE Pictures Animation

  • Patrick Da Cunha, Creative Director
  • Steven Kerswell, Senior Producer
  • Annie Thiele, Producer

Bang Bang Studios

  • Tristan Dewey, Sound Design & Music
  • Polly McGregor, Producer
  • Holli Dee, Producer

PHD MEDIA

  • Alex Ferguson, Planning Director
  • Michelle Trifiletti, Investment Manager
  • Gabe Olver, Account Executive
  • Ryan Wahl, Investment Director
  • Zachary Yue, Account Coordinator

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