Havas Worldwide India has appointed Debanjan Basak as Group Creative Director. The appointment follows the hiring of Anupama Ramaswamy as Chief Creative Officer last year followed by Jaibeer Ahmad as Managing Partner – North. Based in Gurgaon, he will report to Ramaswamy and oversee the expansion of the agency’s digital and social portfolio.
He brings over 14 years of experience, Basak has worked across agencies including Ogilvy Mumbai, Dentsu India and Contract Advertising.
Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India, said: “For the last four years, Rana and I have gone about shaping Havas Worldwide India into a brand-led, digital-first creative solutions company. This has helped us grow the agency multi-fold. The creative output, too, has gotten steadily better. Anupama is here on a mission to raise it several notches and I believe, with the addition of Debanjan, the creative leadership team will accelerate that. He is a man of many talents – he’s non-territorial, a great team player, and he can write. As you can imagine, I am kinda partial to that.”
Basak added: “Havas Group India’s continued focus on producing both relevant and meaningful work, Havas Worldwide India’s impressive and expansive client roster, and the fact that it is led by creative stalwarts like Bobby Pawar and Anupama Ramaswamy were all things that really excited me about the network. I’ve always believed that a brand reflects not only the ever-changing market trends, but also the ever-changing human emotions, and that we as advertising professionals must weave stories that capture both. I am confident that Havas Worldwide India will provide me with the opportunity to create these engaging stories, particularly in the digital space, and I am very excited about the opportunities that await me in the future.”