Havas Group has hired Leeon Zhu as their new head of strategy for the Shanghai-based Havas Worldwide China Group.
Zhu’s role will see him leading the group’s brand and marketing strategy for top tier clients such as Citroen, Hershey, Reckitt Benckiser, Bank of Communications, Balabala, Yili, OSM, and Ariston.
Before joining Havas Worldwide, Zhu worked was with McCann. Zhu has also worked at Y&R, Sapient Nitro, Omnicom Media, JWT.
With 15 years in communication, Zhu has a proven track record as a strategist across a multitude of categories and channels. Zhu has developed skills and experience working with highly strategy-driven clients grow such as Unilever, Coca-Cola, Inbev, and Ford.
“Leeon’s experience in advertising, digital and media agencies will offer us a unique and truly integrated perspective, which can both enable us provide rapid response to our clients’ requirements, and falls perfectly in line with our vision as a Havas Village,” said Mason Lin, chairman of Havas Creative Group, Greater China.