Rachna Lather of Micromax (L) and Mohit Joshi of Havas (R)
Havas Media India has won the integrated mandate of Micromax Informatics Ltd following a multi-agency pitch. The mandate includes both traditional and digital media as well as creative and strategy for the multinational smartphone and consumer electronics company.
The account will be handled out of the agency’s Gurgaon office led by Uday Mohan, president – North and West India, Havas Media.
“We want to work towards further strengthening Micromax’s footprint in the digital landscape, and working cohesively on an integrated communication approach. We look forward to a fruitful partnership with Havas Media, which is aimed towards mutual growth and success,” Rachna Lather, marketing head, Micromax India, said.
Founded in 2000, Micromax Informatics Ltd is a home-grown consumer electronics brand headquartered in Gurgaon, Haryana. In 2008, it entered the mobile phone business.
“It is an exciting time for Micromax to re-establish itself in the Indian market as a flagbearer of the Make-in-India initiative. Keeping in line with Havas Media’s consumer-centric approach and the Group’s growing expertise in performance and market-place initiatives, we look forward to charting the brand’s journey and strengthening its positioning in the market through our meaningful Media Experience (Mx) philosophy,” Mohit Joshi, CEO, Havas Media Group India, added.
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