Iconic global luxury brand Dolce&Gabbana has appointed Havas Media Group as its new global media agency-of-record, following a review handled by Ebiquity Italy.
The Havas remit covers media strategy, planning, coordination, and digital activation across more than 20 Dolce&Gabbana markets, including the U.S., Italy, Germany, Russia, Spain, the U.K., and the Middle East. Billing details were not released,
Havas wins the account from the incumbent Dentsu International’s Carat.
“We are thrilled to partner with Dolce&Gabbana, a brand revered for its creativity, boldness and innovation—all things we are equally passionate about at Havas Media Group,” Stefano Spadini, CEO Havas Media Group Italy said in a statement.
“We have shown value, commitment and energy with the support of proprietary tools able to seize the opportunities of the challenging media scenario. We look forward to enhancing Dolce&Gabbana’s brand essence.”
