Havas Group has announced the launch of the entertainment communications agency, Organic, into the Asia Pacific market – ‘Organic Pacific’. The office located at Havas Village Australia’s Sydney base, joins Organic’s established European headquarters in Kings Cross, London, and its North American hub located in Los Angeles, California.
The multi-territory network gives Organic Pacific the capability to operate in conjunction with Organic’s established international team to provide on the ground 24/7 international publicity services to the global teams of Organic’s current client base, as well as being able to offer domestic publicity and social expertise for clients located within the region.
Organic Pacific will be led by Annabelle Gigliotti, formerly of Roadshow Films who will sit under Caragh Cook, Organic’s Managing Director based in Organic’s London HQ. Gigliotti will work closely with Managing Partner Tristan Woods-Scawen and Global SVP Langsdale across all three continents. Locally, Gigliotti will report to Havas Group PR CEO Simone Gupta.
“The influx of international productions and increased funding for the entertainment sector has seen exponential growth in the Australian and New Zealand market over the past several years, fuelling the unique creativity of our local content makers,” said Organic Pacific Head of Entertainment Annabelle Gigliotti.
“Organic is internationally recognised as market leader in the field and Organic Pacific, with the backing of the robust Havas AUNZ network, is poised to offer their model of world class communications services to the ANZ arts and entertainment industry.”
Organic Pacific will offer the company’s existing and new clients access to Organic’s campaign services, local and international publicity; unit production publicity; corporate representation; film and television festival representation; digital activations; social media management; creative asset design and production; influencer strategy; event media management, event and experiential production and tour management services. One Green Bean will be supporting Organic Pacific by offering its social and influencer expertise.
“Annabelle Gigliotti is one of the most respected entertainment PR experts in Australia and brings extensive TV, film and gaming experience from London and LA. The Australian TV and film industry is experiencing an explosion of production and talent, adding the Organic brand and Annabelle’ experience to the Havas Village of expertise is very exciting,” said Simone Gupta, CEO Havas PR Australia.