Havas Red Launches New Agency Vision Amid the Rise of AI

Starting this month the Agency Intelligence platform will act as the north star in its approach to client work.

Havas Red has launched what it describes as “a bold new vision that draws tension between the rapid embrace of AI and the human intelligence needed to power creative innovation and problem solving for brands.”

“Agency Intelligence: Intelligent Strategy, Ideas, and People,” is Havas Red’s response to the tsunami of automation technologies flooding the creative industry, and a belief that brands and talent must continue to prioritize critical human thinking, the agency said.

“We wholeheartedly believe human intelligence is the engine that powers original creativity and helps solve the most important challenges for our clients,” said Shane Russell, CEO of Havas Red Australia.


 

“It’s intelligent people from a range of specialised disciplines who help brands communicate with purpose, nuance, emotion, and personality. We’re embracing automation tools to supercharge creative output; however, artificial thinking will never replace the best ideas, creativity, relationships, and people. As long as we’re communicating to humans, we need human insight and smart people at the wheel.”

Starting this month the Agency Intelligence platform will begin shaping content on Havas Red’s owned channels, industry reports, thought leadership, new service offerings, events, employee training, and act as the north star in its approach to client work.

Havas Red powers its client strategies with a range of proprietary IP, measurement and research tools, and a team of strategists and earned creatives that fuel storytelling wherever the audience may consume it.

In Australia, HAVAS Red represents brands including Toyota, Lexus, Tourism Tasmania, Norco, Booking.com, SunRice, Big W, WG&S, Fujitsu, Neoen, Novartis, AusGrid, Dropbox, Terry White Chemmart, and more.


 

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