Havas Moonfolks has appointed Erwin Airlangga as Chief Strategy and Growth Officer as part of a strengthened leadership structure to support the agency’s growth ambitions in Indonesia. In the role, Airlangga will be responsible for strategic leadership across the agency’s media services and accelerating business growth as Havas Moonfolks continues to scale its offering in the market.
Airlangga brings 26 years of industry experience. He most recently served as Chief Strategic Officer at Dentsu Creative. Prior to that, he spent 15 years as CEO of Dwi Sapta Integrated Marketing Communication. he also serves as Vice President – Communications at the Indonesia Marketing Association (IMA).
Other Appointments Announced
Airlangga’s appointment is part of a broader leadership move at Havas Moonfolks across strategy, trading, operations, commerce, and client leadership:
- Yuni Isdiyatiningsih has been promoted to Head of Trading
- Sanchar Roy now takes on the role of Head of Commerce and Digital Planning
- Deriz Syarief has been elevated to Head of Operations
- Airin Aprila has been appointed Client Services Director
In addition, the agency added that it has made multiple new hires across trading, account management, and planning to support growing client mandates. Stefanus Christopher continues to lead the business as General Manager, now in his second year with the agency. “Together, the expanded leadership team signals a deliberate shift towards deeper strategic capability, integrated planning, and scalable growth,” said a release.
“Growth is the ultimate ambition for every brand, and strengthening our leadership team is a critical step in helping our clients achieve it,” said Anish Daryani, President Director, Havas Moonfolks.
“Since restructuring the business in 2025, we’ve seen strong momentum, and building on this progress, we’ve continued to invest in leadership and talent across functions. Erwin’s appointment, alongside multiple leadership elevations, reflects our commitment to building a strong leadership bench to drive the next phase of growth.”
Since rebranding as Havas Moonfolks, the agency has added several new clients to its portfolio, including GSK, Webull, Yoyic, Samsonite & American Tourister, Emirates, Hanasui, and Cinnepolis.
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Commenting on his appointment, Erwin Airlangga said, “The agency rebranded just over a year ago, bringing new leadership, a clear vision, and the opportunity to build something truly meaningful. With a young yet highly talented team in place, this is an opportunity I have been looking forward to for a long time.”
Pankaj Nayak, CEO of Havas Media Network Singapore and President – SEA, Havas Media, said, “Indonesia remains central to our growth strategy in Southeast Asia. Anchored in Havas’ ‘Growth, Powered by Desire’ mindset, we are building deeper strategic capability that enables brands to stand out and win through originality. This strengthened leadership structure positions Havas Moonfolks to deliver
