Havas Media Group has appointed Ferdinand Gutierrez as Chief Executive Officer for Havas Media Thailand. The industry veteran joins Havas in a newly created role and will report directly to Vishnu Mohan, CEO of Havas Media Group Asia Pacific.
In addition to leading the Thai media team, Gutierrez (pictured left) has been tasked with developing Thailand operations into a digital hub for Indochina region. The appointment is yet another milestone in Havas’ attempt to build a strong foothold in the Indo- China region.
Last year Havas strengthened its presence in the region through the acquisition of premier integrated agency River Orchid. The acquisition saw Havas become the only global group with operations in all five countries of Indochina, strengthening its physical presence across nine out of 10 Southeast Asian economies.
Gutierrez will also work closely with Havas Worldwide to deliver the Havas Village proposition in the Thai market.
An experienced business leader with over 20 years experience, Gutierrez has been building and leading media/marketing companies across Southeast Asia. He has a proven track record with both corporate and entrepreneurial ventures. He has previously worked with international agencies including Universal McCann, MindShare, New Media, Ogilvy, and has experience servicing top MNC clients like Unilever, Coca-Cola, MasterCard, and IBM in both traditional and digital spaces.
He was the founder of Sandbox Global; a social gaming company that built a user base of over 5.2M registered users and has been featured in Top Trending and Top Rated Apps on Facebook.
Most recently as the Chief Marketing Officer of Buzzebees Company Thailand, he was instrumental in leading CRM initiatives for major brands such as Samsung and was responsible for the expansion of the business into Laos.
“Thailand is a strategically important market for Havas and a strong Thai leadership will greatly augment our position as leaders in the all important Southeast Asia market. We are truly excited to have someone of Ferdinand’s calibre join us to build our operations. He not only has extensive experience of working in traditional and digital marketing but also has successfully built his own startup venture. His knowledge of new media and the start up world makes him the best person to deliver our “digital at the core” vision in the market.” said Mohan.
On his appointment, Gutierrez said,” I was very attracted to Havas’ vision of integration and collaboration and am looking forward to immersing myself in the sophisticated offering that ranges from the Meaningful Brands approach to their “digital-at-the-core” vision. The agency truly walks the talk and I have no doubt that the marketers in Thailand will appreciate the agency’s distinctive approach to marketing.”