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TK Maxx, the international discount retailer, has appointed Havas Media as its Media Agency of Record, following a competitive pitch.
Havas Media will support the brand as it continues to bolster its presence in Australia. The media agency will provide a full range of media services, including strategy, planning, buying, optimization, reporting, and analytics.
Havas has already commenced work aiming to play a key role in the brand’s marketing activity ahead of the busy retail periods.
“Havas Media presented a compelling approach to supporting our marketing and business objectives and share our ambition for where we’d like to take the brand moving forward,” said Tony Dunseath, VP, Marketing Director, TK Maxx Australia.
“They have a breadth of expertise across fashion and retail and we are looking forward to partnering with them as we move into an exciting stage of our marketing plans.”
This new business win follows the recent appointment by Havas Media to the Australian Institute of Company Directors.
“TK Maxx has made a big impression on the market since its launch and we’re delighted to partner with them to support their next phase of growth as they continue to highlight their unique point of difference to capture the interest of shoppers,” said Virginia Hyland, CEO of Havas Media.
“Our goal is to ensure that every dollar invested is focused on delivering growth by carefully working with meaningful media channels.”
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