Havas Media Group has promoted Nick Kavanagh to the newly created role of Head of Integrated Strategy and Planning.
Kavanagh first joined Havas Media at the start of 2020 from McCann London as Head of Communications Strategy, helping to develop both the agency product and overseeing strategy on clients including Destination NSW and TK Maxx.
“We are thrilled to be promoting from within again, and Nick is very deserving of this exciting new role,” said Virginia Hyland, CEO of Havas Media Group.
“As Head of Integrated Strategy and Planning, Nick will continue to develop Havas Media’s strategic output to deliver joined-up thinking across the consumer pathway touchpoints. He will oversee the delivery of that strategic vision in a way that unites all facets of our integrated agency offering; from CRO, shopper marketing, performance digital, brand work, and smart content delivery.”
Kavanagh has experience working in both media and advertising agencies.
“As a leadership team, we are committed to building an agency designed wholly around generating growth for our clients. This obviously requires agility and deep understanding of their specific needs and challenges, but also a more integrated approach to how we deploy our collective agency expertise to meet them,” said Kavanagh.
“Expanding my role from Head of Strategy, coupled with our recent hires, will ensure Havas Media continues to deliver meaningful media experiences – experiences that are both innovative and data-driven – that deliver tangible commercial returns.”
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