Image via Havas
Havas Media Group has launched a new platform, Meaningful Marketplaces; a way of investing in trusted news sources and minority-owned and operated media.
The platform aims to provide a direct connection to trusted, influential, and engaging media. Havas Media Group’s full roster of clients will have access to the new offering.
The project offers a reduction in sell-side fees for media partners, giving them a more equitable share of investment and greater opportunity to invest in content and creators. Under this ecosystem, advertisers have a guaranteed brand safe environment.
Last fall Havas joined the Conscious Advertising Network committing to the organization’s best practice manifestos in six key areas: Anti Ad-Fraud, Informed Consent, Diversity, Fake News, Hate Speech and Children’s Wellbeing. The manifestos enable and encourage brands, agencies, and adtech companies to make conscious decisions around how they operate and the content they produce.
“Meaningful Media has never been more important. To thrive, it needs an equitable and self-sustaining ecosystem,” said James Gyngell, Global Managing Director of Partnerships at Havas Media Group.
“We developed Meaningful Marketplaces to function as that ecosystem, ensuring transparency for all stakeholders and investing for positive change. Launching first with MediaMath, Pubmatic, and Magnite, we invite all participants in the industry to join us.”
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