Havas Media Network has appointed Kunal Chakravarty as Head of New Business & Marketing, ANZ, and Agata Adamczak as Head of Organic & AI Performance, as the network expands its growth and AI-powered performance capabilities across Australia and New Zealand.
Chakravarty, known as KC, moves into the role from Havas People, where he led new business across APAC. He previously served as Head of Integration at Havas India, working across agencies within the Indian Havas Village.
In his new role, KC will lead new business and marketing across Havas Media, Havas Play, Consumer Science & Analytics (CSA), and Prose on Pixels across Australia and New Zealand.
“KC’s perspective and approach are a natural fit for us at Havas Media. He brings fresh thinking, a collaborative mindset and genuine curiosity about how our industry continues to evolve,” said Kate O’Ryan-Roeder, CEO, Havas Media ANZ.
“At a time when clients are navigating increasing complexity, he has a proven ability to bring together people, capabilities and ideas in ways that create meaningful value for clients. That’s what being Deliberately Different means to us: bringing together diverse thinking and skill sets to solve client challenges in new ways. We’re delighted to welcome KC to the team.”
Adamczak joins the Consumer Science & Analytics team to lead the Organic & AI Performance practice. She brings nearly 20 years of experience across data, digital strategy, search and AI visibility, with previous senior roles at iCrossing, Performics, BrightEdge, Pattern, Botify and Dotdigital.
Her previous work included brands such as Harvey Norman, Optus, Canva, Myer, Medibank and OFX. As Botify’s first ANZ hire and Solutions Consulting Director for JAPAC, she helped establish the company’s regional presence and bring its emerging AI capabilities to market.
At Havas Media Network, the Organic & AI Performance practice will bring together content strategy, technical optimization, data intelligence and AI-driven digital growth consulting. Its approach treats AI visibility as a broader business performance challenge rather than simply an extension of traditional SEO.
“Agata joins us at exactly the right time for our clients and our industry. As AI continues to reshape how people discover brands, she brings a rare combination of technical expertise, strategic thinking and a passion for innovation,” added O’Ryan-Roeder.
“Her appointment reflects our commitment to investing in the capabilities our clients will need to remain competitive in an increasingly AI-driven landscape.”
Agata Adamczak said the rise of AI-assisted search and recommendation platforms was also changing how brands should measure digital performance.
“The way people discover brands is changing, and that means the way we measure success has to change with it,” she said. “Traffic and rankings will still matter, but they can no longer tell the whole story. Brands also need to understand whether they are being cited, recommended and accurately represented by AI systems, and whether that visibility is influencing consideration, conversion and revenue.
“AI Visibility cannot simply be treated as the next version of SEO. It is a discovery and business performance challenge. Our role is to help clients understand what is shaping their visibility, what needs to change and how to connect that work back to measurable business outcomes.”
