Havas has launched Havas Play globally. Launched in France in 2021, the offering consolidates the network’s expertise in music, sports, gaming, and other areas of fan activation
“Havas Play is founded on the belief that activating where consumer passions are at play drives more meaningful engagement and increased purchase,” the company said in a release, adding that the global network will empower brands to activate in consumer passion points – from the arts and tech to healthcare and consumer goods.
A dedicated network within Havas, Havas Play will unify existing agency brands and expertise within the organization, scaling across all of Havas’ major markets and replacing the Havas Sports, and Havas Sports & Entertainment brands in markets where they currently exist. The launch simplifies existing services the network offers to clients under various marques today, said Havas.
Harman International is Havas Play’s first global client, with an expanded remit that appoints Havas Play as global gaming agency of record.
“Havas Play will enable brands around the world to Play like never before, creating moments that break through to consumers in booming concert halls, cheering sports crowds, the bustle of Paris Fashion Week, and the virtual Sandbox,” said Yannick Bolloré, Chairman and CEO of Havas, comments.
“The connection between Havas Play and Vivendi is a true symbiotic relationship, and a shining example of how our organization works cohesively as an integrated network to generate greater value,” Bolloré added.