Financial services corporation, UnionPay International has appointed Havas Group China as its agency of record (AOR) for its media business, following a three-way pitch.
Havas Group China will be tasked with increasing UnionPay International’s brand profile and awareness as well as expand its international positioning with a focus on building meaningful connections with the brand’s consumers. The account is effective immediately.
“UnionPay International has quietly grown to become one of the leading payment networks in the world and we are delighted to partner with them,” said Karl Wu, CEO Havas Group, Greater China.
“The Havas value-proposition is focussed on building meaningful brands by adopting a multi-disciplinary strategic approach to client briefs. Additionally, our Vivendi parentage allows for brand amplification through new and unique opportunities. We are looking forward to working with UnionPay International to further their growth story and reinforce the brand.”
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