Havas Group Acquires Australian Health Communications Agency Bastion Brands

Bastion Brands has been a strategic partner of Havas Health & You since 2019.
Simon Davies

Havas Group has announced the acquisition of Bastion Brands, an Australia-based independent health communications agency. Bastion Brands will integrate into Havas Health & You (HH&Y), the world’s largest global health network.

According to Havas, APAC is home to more than half of the world’s population, and the health market size is expected to reach more than $300 billion by 2030 – making health brands’ investment and presence in the region more important than ever.

Bastion Brands has been a strategic partner of Havas Health & You since 2019, servicing clients across the business and working closely with Havas Village Australia partners. The agency was founded in 2012 and has offices in Melbourne and Sydney while fostering a growing footprint of business in Southeast Asia.

 
 

“Bastion Brands is recognized for delivering significant and meaningful results for its strong client base of leading pharmaceutical companies across the world,” said Yannick Bolloré, Chairman and CEO of Havas Group.

“Adding its capabilities to our global Havas Health & You network will provide specialized health communications for both that region and our clients globally. Bastion Brands also complements fast growth within our health PR business Red Havas in Australia, and we’re thrilled to officially welcome the Bastion Brands team to our Group.”

According to a statement from Havas Group, in Asia alone, HH&Y has grown at over 20% per annum, and acquiring Bastion Brands further solidifies its leadership across 10 countries in APAC: Greater ChinaJapanSouth KoreaAustraliaSingaporeThailandVietnamIndonesiaMalaysia, and the Philippines

 
 

“We are delighted to be joining the Havas family. The strength and momentum within Havas Health & You will help us accelerate our strong growth in Australia,” said Simon Davies, Founder, and CEO of Bastion Brands.

“Now with access to and support from the Havas network, we will be able to offer deeper and broader services to clients, globally developed insights and specialised health products, and even more exciting learning and growth opportunities for our staff.”

The Staff

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