Havas has acquired Tidart, a Spain-based digital agency, to strengthen its global performance and e-commerce capabilities.
Tidart will retain its brand and operational structure while integrating into Havas Media Network’s global e-commerce offering, Havas Market.
The acquisition aims to expand Havas’ digital performance expertise and support long-term business growth for its clients.
“I am thrilled to welcome Antonio and the exceptionally talented team at Tidart to the Havas family. This acquisition reinforces our strong commitment to empowering clients through the transformative potential of digital performance,” said Yannick Bolloré, CEO, Havas.
“With Tidart’s proven expertise in performance and e-commerce, we are well positioned to deliver innovative strategies that unlock greater value and accelerate business growth for our clients both in Spain and across global markets.”
Antonio Ramírez, CEO of Tidart, will continue in his role, maintaining leadership of the agency. Its team of over 40 professionals will relocate to the Havas Village Madrid offices.
“We are very excited to begin this new chapter with Havas,” said Ramírez.
“This operation represents an ideal strategic alliance, combining our specialized capabilities with the strength and global reach of a well-established network like Havas Media Network, a benchmark in technology, innovation, and eCommerce solutions.
“This integration places us in a privileged position to continue growing, expanding our value proposition, and offering our clients even more comprehensive, efficient solutions aligned with the current challenges of the digital environment.”
Founded in 2012, Tidart specializes in digital planning and paid media solutions. The agency offers end-to-end campaign services, from strategic definition to media planning and buying, using proprietary technology to optimize advertising performance across the conversion funnel.
“With the acquisition of Tidart, we are making strong progress in our business diversification strategy, with a clear and specific focus on the key areas of performance and e-commerce,” said Jorge Irizar, Global COO and CEO, Havas Media Network Spain.
“This operation not only strengthens our capabilities in these areas but also enables us to offer our clients more integrated, innovative, and results-oriented solutions in an increasingly digitalized and competitive industry.”
