Full-service digital advertising agency Chimp&z Inc has won the digital mandate for India’s first video poker app Hashtag Poker and Poker Sports League which is affiliated with Mind Sports League.
“The game of poker is assumed to be a tedious task and to break that glass between the truth and assumption, we have joined forces with Chimp&z Inc to help us communicate our vision and establish poker as a fun mind sport,” said Pranav Bagai, Founder & CEO, Mind Sports League.
“After scouting across various agencies, we have now found the right ROI-driven agency that understands our long-term goals and can amplify our voice on social media through campaigns and creative strategies. We look forward to this amazing collaboration.”
Along with social media and influencer management, the agency will also oversee its production and performance campaigns. The accounts were won after a multi-agency pitch.
“We are intrigued to work on creating powerful communications for Hashtag Poker & Poker Sports League who believe in shattering stereotypes and the team at the brand believes in the same. Over the next quarter, you will be seeing a lot of work on social media, digital performance, and the video production front,” added Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc.
“Chimp&z Inc and Hashtag poker both share extremely high aspirations and that common value and vision will make this partnership favorable for us and a treat for our audiences.”
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