Global brand measurement company On Device has added to its Australian team with the appointment of Harika Singh as Senior Research Executive, expanding its local research capability to support growing demand across Australia and APAC.
Singh joins On Device from Advantage Group International, where she led Voice of Customer (VoC) and B2B market research programs. She previously held research roles at Ruby Cha Cha and CRNRSTONE, delivering insights across FMCG, retail, healthcare, technology and entertainment.
Reporting to Research Director Allan Breiland, Singh will deliver quantitative research projects, support survey design and data analysis and help brands and agencies measure and improve marketing effectiveness. She will work across the APAC research team, supporting the delivery of brand measurement and insight programs across the region.
“Australia is a priority market for On Device and investing in great researchers is how we’ll support our continued growth,” said Allan Breiland, Research Director, APAC, On Device Research.
“Harika’s expertise will strengthen our ability to deliver the high-quality, transparent insights our clients rely on to optimize campaigns and make more confident marketing decisions. We’re excited to welcome her to the On Device team.”
“I’ve always enjoyed the challenge of uncovering the story behind the data and helping clients turn that into practical action,” said Singh.
“That’s what made On Device such an exciting opportunity for me. The team has built a strong reputation for delivering high-quality research that helps marketers make smarter decisions and I’m looking forward to contributing to that as the business continues to grow.”
According to the company, the appointment follows a strong year in Australia, with the business recording 91% year-on-year growth and expanding its portfolio of blue-chip clients.
