Happy Marketer Launches Content Marketing Division with Joe Escobedo at the Helm


Happy Marketer has launched a content marketing division to be led by the agency’s director of marketing, Joe Escobedo, who will be backed by eight staff tasked with content strategy, creation and measurement.

Leveraging the company’s experience with marketing automation and social media marketing the team seeks to enhance digital PR efforts as well as establish though leadership content to help brands resonate with consumers.

Prior to Happy Marketer, Escobedo worked in marketing and communications at Jack Morton Worldwide, InterContinental Hotels Group and Weber Shandwick.

 
 

“Content is the fuel that drives the marketing funnel. And we want to help our clients create ridiculously valuable content that impacts their bottom line. Because at the end of the day, our content should engage their customers and ignite their business,” said Escobedo.

Prantik Mazumdar, managing partner at Happy Marketer, views the move as an opportune time given the evolving nature of the market.

“There’s quite a lot of innovation happening in the world of content in terms of richer formats, targeted distribution, and optimization,” said Mazumdar. “That’s why we think this is the right time to set up this practice to help our clients create, manage and distribute content.”

 
 

“We believe Escobedo’s credentials as a globally acclaimed writer and brand builder combined with our data-driven, analytical marketing services will help us differentiate our offerings compared to the traditional content marketing agencies in the market.”

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