Dat Bike has appointed Happiness Saigon as creative partner after a nationwide pitch. The agency will be consulting on the e-bike company’s creative, campaign strategy and communications.
Dat Bike is Vietnam’s first completely electric vehicle manufacturer. The startup, which just finished raising 2.6MM in pre-series A funding, claims that its flagship bike, The Weaver, has twice the range and half the cost of other e-bikes in the market.
Happiness Saigon, has won the pitch with the support of its newly appointed creative leadership team, Neena Gatdula & Jazz Tonna.
“There’s only a few things more exciting than working with such an ambitious, and groundbreaking client, on a product you really believe in. We’re very proud to partner up with the brand that will break conventions and revolutionize traffic in Vietnam and beyond,” said Tonna.
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