Global vision solutions company Hanwha Vision teamed up with Cheil to test its AI-enabled cameras and software on a film set while shooting a commercial starring actress Amanda Seyfried.
Cheil turned the commercial production into a demonstration to establish how Hanwha Vision’s AI vision solutions can serve a variety of businesses and industries.
The commercial, directed by Michael Gracey, shows Seyfried navigating a screen test. While filming, Hanwha Vision’s own technology was put to the test.
The production was engineered to show how Hanwha Vision’s AI vision solutions can help run a safe and smooth shoot. A total of 42 AI-enabled cameras were installed on set prior to any crew activity. Throughout the production, the cameras and software monitored, recorded, and analyzed the soundstage.
“Using the product in an unconventional way is what makes this work truly stand out in the category,” said Tal Shub, Global Executive Creative Director, Cheil Korea.
“The teams at Cheil and Hanwha Vision crafted a campaign that doesn’t just deliver a memorable message — it proves the real power of the technology.”
Hanwha Vision’s cameras and software captured high resolution video and detailed data around the clock. People, movement, safety, workflow, and operational behavior were analyzed in real time to improve efficiency on set.
According to Hanwha Vision, the film set was chosen as the environment to prove the technology due to its complexity and having the challenges of many industries in which the company provides solutions, including traffic, access, crowd flow, and asset protection.
The resulting footage and data from the film set became the campaign’s centerpiece across mediums including behind-the-scenes content, social posts, out-of-home, the campaign website, and trade show materials.
“This campaign was never just a commercial — it was living proof of what our AI vision solutions can do,” a Hanwha Vision spokesperson said.
“42 cameras, 7,014 hours of footage, and 319 people on a working soundstage gave us the most demanding test environment we could ask for, and our technology delivered.”
The global campaign “Now You See” will run throughout the year. Cheil Korea is the creative agency.
