Tourism Australia has tapped homegrown celebrities Hamish Blake and Zoe Foster-Blake, to call on travelers to book their next domestic holiday as part a new campaign launched today via M&C Saatchi, Sydney.
First launched in January, this latest iteration of Tourism Australia’s Holiday Here This Year campaign aims to get Australians traveling across the country to provide a much-needed boost to tourism businesses and operators.
“Our Holiday Here This Year campaign is all about galvanizing Australians to support their fellow Australians by booking a holiday wherever they can around the country,” said Tourism Australia managing director Phillipa Harrison.
“With the peak summer travel period just around the corner, it is crucial that we continue to remind people of all the incredible destinations and tourism experiences that are right on their doorstep waiting to be explored.
“We’re also excited to be welcoming Hamish and Zoe to our Friends of Australia program to help us tell our story by sharing their love of travel and providing plenty of holiday inspiration to Australians of all ages.”
“Tourism employs one in 13 Australians and is the backbone of so many businesses across Australia, but the industry has been hard hit by the COVID-19 crisis,” said Federal Tourism Minister Simon Birmingham. “With interstate travel now possible to many parts of Australia, there isn’t a better opportunity than right now for Aussies to book a plane ticket, head to an interstate destination, and help save a tourism business or the job of a fellow Australian.
“We are urging Australians to support our airlines and airports, tour operators, hire car companies and accommodation providers, while also giving people the chance to enjoy some of the incredible experiences our country has to offer.
“It does feel special to be able to help promote our country because we love traveling, we love adventure, and we love Australia. So we can’t really think of anything that’s a better fit,” the Blakes said in a release.
“We know everybody feels like a holiday right now so it’s not exactly a tough sell, but hopefully we can help to convince those people who were putting one off or had planned something overseas, to book a holiday here. Not only will they create incredible memories, but they’ll also be helping the tourism sector right across the country to bounce back.”
More information on the Holiday Here This Year campaign can be found at www.australia.com/holidayhere.
Creative Agency: M&C Saatchi
Media Agency: UM
Digital Agency: Digitas
PR Agency: OPR