Halodoc, the largest Indonesian healthtech platform, has extended its partnership with global digital media agency M&C Saatchi Performance, until September 2022, following a successful year in which the media agency helped Halodoc to strengthen its presence in Indonesia.
“Since the beginning of our partnership in October 2019, M&C Saatchi Performance has shown a strong understanding of app marketing and consumer behavior devising strategies for us to succeed in Indonesia,” said Dionisius Nathaniel, CMO at Halodoc on the digital mandate extension.
“To drive the success of a business like ours, we need a partner with a deep appreciation for data and key metrics. M&C Saatchi Performance has demonstrated this and more and today, we’re pleased to renew their title as our digital media agency of record. In the next two years of partnership, with their understanding of our brand and business, we expect the agency to strengthen our reputation in the market and increase consumers’ trust in the brand. We are happy to have their team on board as a partner in our growth.”
The announcement consolidates the position of M&C Saatchi Performance as the digital marketing agency of record for Halodoc in Indonesia. The agency’s scope of work will include media planning, buying, and strategy for both awareness and performance duties. The account will be led by Roshat Adnani, Country Director Indonesia at M&C Saatchi Performance.
“This appointment is fantastic news and is a testament to the incredible work done so far,” said Roshat Adnani, Country Director Indonesia at M&C Saatchi Performance.
“These are exciting times for Halodoc as the demand for digital health solutions is on the rise. Now that the position of Halodoc in the Indonesian market has been established, we will focus on further growing the platform’s awareness leveraging on our strong digital expertise and mobile heritage. We look forward to creating a digital media approach which moves beyond conventional media placement to improve the entire customer journey and make good healthcare accessible across all areas of Indonesia. We couldn’t be more thrilled to extend our partnership with Halodoc for the next two years!’
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