Sony Launches “The WOW Factory” Via Hakuhodo Kettle Tokyo

Along with introducing its latest prototypes, cutting-edge technologies, and projects in the development stage, Sony introduced “The WOW Factory” at SXSW 2017 (South by Southwest), the world’s largest creative business conference recently held in Austin, Texas.

In this concept movie, created by Hakuhodo Kettle Tokyo, a mysterious symbol appears in the dream of a backpacking tourist in an Asian guesthouse. It involves him in an unexpected adventure. What was he actually looking for? At SXSW festival goers can actually experience the 4 unknown sensations that this backpacker encounters in the movie.


The concept behind “The WOW Factory” came from Hakuhodo Kettle CD Kentaro Kimura’s personal experiences as a 19-year-old on a world round trip.

“It gave me a lot of unexpected adventure which changed my life. Backpack trip in young age often can change the whole life. That inspired me with this story,” said Kimura

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