Hakuhodo Japan Acquires Shares in Two Philippines-Based Firms

Hakuhodo Japan has acquired shares in two Philippines-based firms, brand agency Beginnings Communications, Inc. (BCI) and events and activations company eNAV Logistics Management Services.

BCI has previously collaborated with Hakuhodo and specializes in corporate and product and service branding in both creative and promotion and has worked with a broad range of Japanese and global clients, in addition to local Filipino companies.

By acquiring a stake in both BCI and eNAV the Hakuhodo Group looks to strengthen its integrated marketing response capabilities in the Filipino marketplace, where sustained growth of 6-7% per annum is forecast moving forward.


“Hakuhodo’s expertise in data-driven marketing reinforces our own team’s expertise in people-centered and experiential marketing,” said Gemma G. Alcantara, CEO of the two companies. “We believe that combined with our empathy for the local pulse, Hakuhodo’s global view now offers our clients a uniquely empowering advantage. Together, we look forward to fulfilling our joint commitment to forging relationships and inventing the future,”.

The Hakuhodo Group added that they will continue to expand its marketing service network in the Asia-Pacific.


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