Tokyo-based Hakuhodo has acquired a majority stake in independent Russian digital creative agency LLC Ailove Digital.
The digital shop was founded in 2009 and provides a wide array of services, from digital marketing strategies to creative and content production, social media management and digital advertising, to SEO and SEM. Their clients are both Russian and international and their work has been recognized at Cannes.
“We are proud to become part of Hakuhodo Group and lead the Hakuhodo Group’s development in Russia and CIS. The Hakuhodo Group’s way of doing business is very close to Ailove Digital’s values. The chemistry between the teams motivates us to build closer relationships that are important for the synergy of local and global expertise,” said Alexei Pashkov, Managing Partner at Ailove Digital.
“I am sure our clients will benefit from this partnership, as Ailove Digital’s strong expertise in creative, content, technology and performance media will be elevated from having access to Hakuhodo Group’s best practice and knowledge.”
Both Hakuhodo and Hakuhodo Rus have worked with Ailove Digital on a number of projects in the past.
“With Ailove Digital as part of Hakuhodo Group, we will be able to offer even more sophisticated marketing solutions and contribute to clients’ business growth in the Russian market, where digital marketing has evolved very uniquely,” added Shuntaro Ito, Senior Corporate Officer at Hakuhodo, and President & CEO at Hakuhodo International.
“Ailove Digital will maintain a horizontal relationship with Hakuhodo Rus and continue to strengthen the Hakuhodo Group’s digital offering in Russia.”