McDonald’s Germany has partnered with H.P. Baxxter, the frontman of the electronic techno group Scooter, for a new campaign promoting the McCrispy sandwich.
As part of the collaboration, Baxxter has rebranded himself as “Cris P. Baxxter,” a playful reference to the crispy texture of the McCrispy.
The campaign, developed with agency Scholz & Friends, features a reimagined version of Scooter’s hit song “Maria (I Like It Loud).”
The updated track, titled “McCrispy (I Like It Laut),” serves as the campaign’s anthem, blending the original song’s energy with a theme celebrating McCrispy’s crunch.
