To pitch its iconic Tank Française, Cartier has tapped English filmmaker Guy Ritchie to direct an elegantly shot short film starring legendary actress Catherine Deneuve and actor Rem Malek.
In the 60-second spot, Malek plays the role of a filmmaker who crosses paths with Deneuve in her most iconic roles in French cinematic history: in Jacques Demy’s Les Parapluies de Cherbourg, Régis Wargnier’s Indochine, and Nicole Garcia’s Place Vendôme.
Additionally, creative agency Publicis Luxe and Cartier organized interviews with Ritchie, Malek, and Deneuve.
Director: Guy Ritchie (Reset/75 productions)
Print assets film: Greg Williams
Print stills & portés: Charles Nègre
Post-production film: Mikros
Post-production music: Clément Bonnet (Prodigious)
Business Affairs music: Camille Masse (Prodigious)
Business Affairs figurants & inspirations films : Catherine Oger (Prodigious)
Post-production digital assets: Mass Corporations
Brand: Cartier International
Sr Vice President Chief Marketing Officer: Arnaud Carrez
International Creative Communications Director: Emmanuelle Guillon
Creative Product Content Director: Marco Terroni
Creative Content Group Manager: Charlotte Temam
Creative Content Project Manager: Bettina Ghinozzi
Creative Product Content Post-Producer: Valentine Karas
Agency : Publicis Luxe
Creation : Antoine Bonodot
Creation Film, Digital & Print : Adrien Cussonneau, Alexandre Jean-Marie, Gaël Cornet
Commercial: Amandine Ribeiro, Iris Decoux, Sofia Silva Rodrigues, Laurence Levy
TV production: Christine Bouffort
Art buying : Emma Boutami