VMLY&R has created a hilariously quirky campaign film for Carsome, an e-commerce car sales platform, as part of a wider campaign introducing the brand to the Thai market.
Showcasing Carsome’s brand promises that offer ‘peace of mind’ services, based on ‘honesty,’ ‘trust’ and ‘transparency’, the film’ is part of VMLY&R’s work for Carsome in other Southeast Asia markets – including the ‘Setelus Raya Carsome’ Hari Raya campaign for Malaysia and Indonesia.
The 3:41 spot, titled ‘Mr. Handsome’, features a married couple in their living room with the husband searching for used cars online at Carsome, as each car being browsed starts dropping dramatically into the room. As if that’s not quirky enough, it becomes even more so as the man slowly disassembles himself while his wife expresses her distrust for buying cars online.
It’s a hoot. Check it out.
“By using a bold, quirky sense of humor plus a touch of Thai insights, along with impactful visuals, we’re creating positive brand association,” said Chaval Sindhusingha, Creative Group Head, VMLY&R Thailand.
“The aim is to register in customers’ top-of-mind awareness and be the most recalled brand when it comes to used car purchase.”
The film is part of a wider campaign across online and offline channels including TV, radio, billboards, digital LED screens and showrooms in Bangkok including location-based ad optimization for digital.