Gusto Luxe Names Sunny Lai Creative Partner

    Lai has worked with numerous global brands in different agencies across Asia.

    By Katerin Pantaleon - Jan 11, 2021
    Gusto Luxe Names Sunny Lai Creative Partner

    Gusto Luxe, a digital agency for Luxury Brands has bolstered its creative capabilities with the appointment of Sunny Lai as Creative Partner. The move to strengthen Gusto Luxe’s senior management comes at a time of rapid expansion for the agency.

    “Sunny is a rare breed of digital creative leaders who blend insightful strategies with creative solutions. His leadership in building agile and digital-first creative teams will enable us to keep evolving the business in a rapidly changing landscape,” said Nick Cakebread, Founding Partner Gusto Luxe and Gusto Collective.

    With 18 years of communication experience, Lai’s work spans across ATL, Digital, Social Media, and E-commerce. He has worked with advertising agencies including JWT, Lowe, Razorfish, Publicis133, Reload & Leo Burnett.

    “I was really attracted to Gusto Luxe as they are integrating technology and creativity. This is absolutely the direction that we will keep building,” added Lai.

    He has a strong track record with multinational brands across Greater China, Asia & Globally, namely Taobao, JD.com, Ford, DS-automobile, Audi, Volvo, Rolls Royce, BMW, The North Face, Nike, Unilever brands, ABinbev brands, PT Platinum, Kraft, Philips, McDonald’s and many more.

    Lai has a diverse background as a creative leader, a commercial film director, a photographer, and a musician. Born and raised in Singapore, graduated with a B.A degree in Communication Design from RMIT.


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