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    Gusto Luxe Appoints Mae Mei, Head of Lifestyle and Corporate Communications

    Mei's background includes stints at FTI Consulting, Weber Shandwick, Ford, and Lancome.

    By Katerin Pantaleon - Jan 21, 2021
    Gusto Luxe Appoints Mae Mei, Head of Lifestyle and Corporate Communications

    Gusto Luxe, a digital agency geared toward luxury brands has strengthened its senior leadership team with the appointment of Mae Mei as Business Director, Head of Lifestyle and Corporate Communications. Mae Mei will report to Shashin Surti, General Manage and be based out of the agency’s headquarters in Shanghai.

    With Mei on board, the agency has launched a bespoke corporate advisory offering for luxury brands looking to enhance corporate reputation, brand repositioning, investor relations, trainings, and crisis management.

    “We’re thrilled to have Mae join Gusto Luxe and help launch our corporate advisory offering,” said Shashin Surti. “Her deep expertise in helping brands navigate China’s dynamic business landscape will be invaluable to our clients during these turbulent times.”

    Mei has over a decade of experience as a communications professional, covering brand building, promotion campaigns, reputation management, and corporate profiling, as well as issues management.

    With both agency and in-house background, she has been immersed in China’s dynamic communications industry, spanning across luxury, retail, real estate, auto, and professional services, among others. Mei previously worked at FTI Consulting, Weber Shandwick, Ford, and Lancome.

    “I’m delighted to join Gusto Luxe,” said Mei. “With brands increasingly looking to China to drive results, it’s imperative to attune their brand DNA and reputation to Chinese business characteristics. In this context, Gusto Luxe’s fully integrated approach encompassing consulting, digital and marketing becomes increasingly relevant.”

     

     

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