GumGum Appoints Niall Hogan General Manager of JAPAC

GumGum, a contextual-first global digital advertising platform, has appointed Niall Hogan as General Manager, JAPAC (Japan, Australia, and Asia Pacific).

Hogan will spearhead Sales, Customer Success, and Operational Delivery of GumGum’s media advertising business across Japan, Australia, New Zealand, Singapore, and emerging JAPAC markets. Leading a team of over 100, Hogan’s primary focus will be on driving revenue growth while upholding GumGum’s reputation as a premium supplier of Contextual, Creative, and Attention-based advertising solutions, the company said.

“As the industry continues to evolve rapidly, I aim to position GumGum as the ultimate choice for advertisers and agencies navigating this dynamic terrain,” said Hogan.


Prior to the new role Hogan launched and scaled four separate media/tech companies across two continents. As the first non-US hire at Integral Ad Science (IAS), he played pivotal roles in launching and leading the business in the UK and later in Southeast Asia. Most recently, Hogan served as the first APAC employee at Ogury, establishing the company as a leading privacy-first solution provider in the region.

“We are excited to welcome Niall to the GumGum family,” said Sorrel Osborne, Head of Media, APAC, at GumGum.

“With his wealth of experience and proven track record in spearheading successful ventures across diverse markets, we are confident that Niall will play a pivotal role in driving our expansion efforts in the rapidly evolving Asia-Pacific region.”



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