Gucci Criticized by Animal Protection Group for Year of the Tiger Campaign

Animal rights advocacy organization, World Animal Protection (WAP) has criticized Gucci for a Year of the Tiger campaign photoshoot saying that tigers should be shown in their natural habitat in the wild.

The luxury brand’s campaign features models posing with tigers, however, in a Facebook post, Gucci said the “Tigers were photographed and filmed in a separate safe environment complying to Gucci’s policies and then featured within the campaign.”


 
 

World Animal Protection: ‘Tigers are not props’

In a series of Twitter posts, Nick Stewart, World Animal Protection’s global head of wildlife campaigns, wrote: “Gucci is sending the wrong message, even if they have used digital technology, by portraying tigers as pets and luxury items when they are wild animals who belong in their natural habitats”

The post went on to add that “By depicting tigers as mere photo props, Gucci’s fashion campaign encourages consumers to treat them in the same harmful way.”

 
 

On its website Gucci described the campaign:

“In celebration of the holiday, different versions of the animal define a curated selection of ready-to-wear and accessories—highlighting the multifaceted nature of the Gucci universe. Rich with significance for the House, the animal expresses the Creative Director’s fascination with the beauty of nature.”

On Facebook the brand wrote:

“Nature, wildlife and its denizens are particularly important to Gucci, which, since 2018, has been totally carbon neutral across the whole supply chain. In February 2020, Gucci joined The Lion’s Share Fund, a unique initiative raising much needed funds to protect endangered species and their natural habitats. Gucci’s support and ongoing contributions are driving tangible on the ground results for this urgent cause.”

The Facebook post also added that the “Tigers were photographed and filmed in a separate safe environment complying to Gucci’s policies and then featured within the campaign.”

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on email

Related