Guan Hin Tay to Lead AdFest Workshop ‘Collide. Embracing Conflict to Boost Creativity’

The workshop will be held on Friday, 22 March from 10.00-13.00. Pre-registration is required and seats are limited.

AdFest will hold a workshop this year titled “Collide. Embracing Conflict to Boost Creativity.” Led by Guan Hin Tay, Creative Chairman of BBDO Singapore, it is all about the power of conflict to birth new ideas that create new realities, he says. Throughout history, creative conflict has been the most critical tool for innovation, discovery, and invention.

The workshop is built from his recently launched book from Penguin, Collide: Embracing Conflict to Boost Creativity, which became one of Amazon’s best-selling in less than 24 hours. It intends to provide a practical framework for generating ideas, and demystifying the creative process.

Guan Hin Tay’s view on creativity is provocative. He advocates that conflict is inevitable and essential for true advancement and collaboration. It is not an obstacle but a powerful creative catalyst. By embracing conflict, you can generate transformative ideas even under pressure and turn challenges into creative opportunities.


 

“The collision of diverse ideas often generates award-winning innovations, as blending unrelated concepts can unlock powerful and unexpected solutions,” said Guan Hin Tay.


Collide. Embracing Conflict to Boost Creativity. will be held on Friday, 22 March at 10.00-13.00. Pre-registration is required and seats are limited. You can reserve a spot here.

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours