Nitish Singh on Growing a Global Brand

Dr. Nitish Singh is an Associate Professor at the Boeing Institute of International Business at Saint Louis University, Missouri. He has been teaching there for a decade now and in that time, he has developed an Online Certificate program in ethics & compliance. He is also the President of an ethics & compliance consulting firm called Integtree LLC, which he founded in 2013.

Before joining the faculty at Saint Louis University, Nitish spent several years as a full tenured Professor at California State University, Chico, where he led the Localization and International e-Business programs. His educational efforts have been supported by US Department of Education, the Qatar National Research Foundation, California State University, Google, HP, IBM, Microsoft and other companies.

Nitish holds a Ph.D. in international business and marketing. He has co-authored two critically acclaimed books: The Culturally Customized Web Site: Customizing Websites for the Global Marketplace and Localization Strategies for Global e-Business.


Last but not least, Nitish is a co-organizer of the Brand2Global conference series, which has been bringing together digital marketing and localization professionals every year since 2013. I had the pleasure of meeting him at the most recent edition of Brand2Global in Silicon Valley, where he gave a presentation called “Optimizing Global Marketing Budgets: The Global Segmentation Tool”.

Hosted by Kathrin Bussmann, The Worldly Marketer Podcast features weekly interviews on global marketing issues. To find out more you can visit Kathrin on the web at




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