INCA, GroupM’s data-powered influencer selection and content creation, has appointed Arthur Altounian as its client development director for Asia Pacific, tasked with “working across top global and regional clients to help them realize the full potential influencer and content marketing.”
“I am delighted to join the INCA Asia Pacific team as its client development director. Awareness and media spend on influencer marketing solutions are on the rise, yet many market players remain very fragmented with many pitfalls experienced and a lack of transparency in the process,” said Altounian.
He added, “It is interesting to observe how users interact with influencers and how brands take advantage of this to boost their communication and engagement. To drive efficiency and ROI, it’s paramount to create synergies with advertisers and marketing channels. In general, a good mix between entertaining, educational and inspirational content generate better engagement among consumers.”
A native of France, Altounian brings 15 years of experience in media, programmatic advertising, sales, business development and team management. He spent five years at Xaxis and prior to this role, he was part of the international advertising sales team at Microsoft.
“We are very excited to welcome Arthur to the team. He will not only sharpen the client relationships and offerings but develop a bespoke strategic thinking on influencer and content marketing and the role it plays in the overall marketing and advertising framework,” said INCA Asia Pacific lead Atique Kazi.
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