GroupM and Internews Increase Advertising Investment on Asia Pacific News Websites

Following the rollout of a program to help brands support quality journalism by re-investing media budgets in trustworthy news publishers, GroupM and Internews have announced that over 350 news publishers in Asia Pacific have received increased advertising investment from GroupM in 2023.

GroupM and its Back to News initiative, in partnership with Internews, the world’s largest media support nonprofit, have been working to provide advertisers access to ad environments on local, national, and international news websites across the globe.

In the Asia Pacific region, the duo has mapped a YoY (2022-2023) increase in advertising investment on more than 350 news websites.


 

These websites are from ten major Asian markets, including Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan, Thailand, the Philippines, and Vietnam. There’s been a further 43% year on year increase in spend on these sites when comparing Q1’23 to Q1’24 across the markets.

“As the largest single point media buyer in APAC we have a responsibility to support a diverse, sustainable, transparent and high-quality media ecosystem,” said Anita Munro, Chief Investment Officer APAC, GroupM..

“The Back to News initiative has been an important component of our Responsible Investment Framework and aims to ensure we continue to invest alongside our clients into high quality news publishers and provide a counter to the proliferation of fake news and MFA content that has flooded the market in recent years. The work that our supply management team has done in this space is truly market leading.”

“Our aim is to deliver a world-class experience to our users”, added Vice Director of Jawapos.com, Dhimas Ginanjar. “By doing this, we also create a safe environment for leading brands to advertise with us.” The sentiment of elevating the user-experience and effectiveness is similarly echoed by Mr. Ngo Manh Cuong, CEO of VNExpress, “Together with GroupM, I believe that the quality of news advertising will be enhanced, becoming smarter, more user-friendly and more effective for customers.”


 

Shayne Currie, Editor at Large at NZME further adds, “We’ve been delighted and humbled by the support of advertisers and subscribers who recognise the value of independent and trusted journalism.”

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