Grill’d Appoints DEPT as Digital Partner in Australia

Australian burger brand Grill’d, has picked global digital agency DEPT, following a multi-agency pitch, as its partner for creating leading digital experiences to fuel its expansion. DEPT said it will hit the ground running and both teams collaborated closely to launch Grill’d’s new iOS/Android app.

The app has undergone a complete transformation focusing on enhancing user experience and efficiency. New functionalities include revamped ordering for speed and convenience, easier access to benefits in the improved loyalty program Relish, and integration of the community program “Local Matters” for an engaging restaurant-like experience, said a release, adding that the backend architecture was re-engineered to eliminate redundant information handling, a simplified sign-up process, and an effortless selection of preferred burger combinations for the Favourites section.

DEPT has also redesigned the Grill’d website and brought the sizzle of the Grill’d app experience to the web. You can now order your favourites, cater your next party and donate to local matters all in one place.


 

“We were impressed with DEPT®’s deep understanding of our business and the high quality of solutions. Their experience in QSR and eCommerce was especially relevant for us, and we look forward to working with them to elevate Grill’d to the next level of growth”, said Anna Pearce, Head of Digital and Relish at Grill’d.

“We’ve admired Grilld’s impact-driven business for a while and are thrilled about this partnership. We’re ready to push the Aussie burger market to the next level with a compelling, holistic digital solution for Grill’d that continues to engage their customers and impact the bottom line“, said Evan Davey, Partner and VP of Growth from DEPT.

The last 12 months have brought growth for DEPT which has offices in Sydney and Melbourne and a staff of over 150.


 

 

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