Grey Makes Four Promotions at Hong Kong Studio

Grey has announced four promotions at their Hong Kong Studio. The appointments include Duffy Lau who has been named General Manager, Owen Smith who has been named Chief Strategy Officer, and Desmond Li and Winky To as Regional Business Partners.

Lau, Business Partner & Director of Integration, has been named General Manager, Grey Hong Kong. He joined Grey in 2014 as an Associate Account Director and has worked closely with multiple client brands and played an instrumental role in leading the new business growth, especially in China.

He has also successfully added several new brands on to the Grey Hong Kong roster including Pantene, Olay, Whisper, Tampax, Braun, Gillette, Downy and Tide.


“Duffy is a game-changer with entrepreneurial leadership skills and a vision for business growth both for our clients and for our Studio. I have great confidence that along with our strong management team, we will reach even greater heights,” said Adam O’Conor, CEO, Grey Group Hong Kong / Chief Client Officer, Grey Group AMEA.

Owen Smith, Head of Strategy, is taking up his new role as Chief Strategy Officer. Smith joined Grey in 2017 as Head of Strategy. He has provided valuable strategic contributions helping to fuel growth for Grey HK’s key clients such as – HSBC, HKTB, and P&G across the region.

Winky To, Business Partner of HSBC team and Desmond Li, Business Partner of the Hong Kong Tourism Board Team have both been promoted to Regional Business Partners. To joined GREY Shanghai in 2014 as Business Director working on the Volvo and HSBC accounts, before moving to Grey Hong Kong as Business Partner, leading the HSBC team. Li joined Grey HK in 2017 as a Senior Account Director working with the P&G Downy and Whisper team.


“There is nothing more satisfying than promoting talent from within to key leadership roles. Personal growth should be as much a focus for an agency as commercial growth, and these four promotions underscore that loyalty, curiosity and a passion for our clients will always be the key to success for people of Grey,” O’Conor added.

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