Grey Group has appointed Sharlene Wu as the new CEO of Grey Group China. She will lead Grey Advertising, as well as be responsible for the integration of Grey DPI, Grey Star Echo and Grey Easycom. She fills the position left vacant by Jeff Kwek who left for family reasons.
Most recently, Wu was CEO of Proximity China, where she spent 13 years with the agency. She began her career in 2000 with WPP’s JWT Wings Taiwan and then Ogilvy. Following a short stint with JWT Shanghai in 2006, she then joined BBDO Shanghai as Business Director in 2007, which marked the beginning of her career with the Omnicom group.
“Sharlene is a dynamic, results-oriented leader who has extensive knowledge of our industry,” said Nirvik Singh, Global COO & President – International, Grey Group. “Her appointment is a clear signal of our ambition to aggressively pursue growth and digital transformation in China. She is a seasoned professional with experience across many industries and categories and I am certain, along with our existing China Leadership team, will create a powerhouse offering for our clients.
“Sharlene is a highly valued addition to the Grey family and we look forward to welcoming her,” Singh added, “I also want to thank for all his hard work and wish him the very best in all his future endeavours as he leaves Grey.”
Starting as general manager at Proximity Shanghai, she rose through the ranks and in 2015, was named Managing Director for both BBDO and Proximity Shanghai. There she oversaw specialty teams across Digital Planning, Data Analytics, Social Media, and Digital Production whilst managing client accounts such as Adidas, Visa, Master Kong, Tencent, and Alibaba.
As MD BBDO & Proximity, Wu set up the social media team that led to the Master Kong Beverages and Alibaba Olympic campaign AOR wins and the digital AOR wins of several clients including, Estee Lauder, Shiseido and Adidas. During her tenor, she was also responsible for overseeing award-winning work for Visa, Master Kong and P&G.
Wu was recognized for her success with a promotion to CEO of Proximity China in 2017.
Under Wu’s leadership, the agency won Gold at the 2019 Effie Awards Greater China and scored a Grand Prix at the Great Wall Awards. Proximity Shanghai office was ranked No. 34 globally by WARC 100 and named TOP 3 for Most Ideal Digital Agency in the R3 China 2020 Agency Survey report.
In May 2020, Wu was named CEO following the merger of Proximity and RAPP in China.
“Grey has a heritage of famously effective and I’m excited to lead a strategic and digital-focused Grey Group in China, most importantly, we share the same belief that creativity can solve business problems nowadays,” added Wu. “We have a great team in place to deliver innovative and creative work that will drive the growth of our clients’ brands and businesses.”
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