Grey China has appointed Janice Kok as its new Head of Strategy. Kok joins Grey from BBDO Singapore, where she was the strategy lead for Atome SEA and FedEx AMEA, overseeing brand and communication strategies.
As Head of Strategy, Kok will lead Grey Group China’s recently established Centre of Intelligence, consisting of brand & digital planners, strategy consultants and data analysts. This effectively combines insights, data and creativity to deliver holistic planning and strategic capabilities. Adding Kok to the China team will further strengthen the agency’s strategy talent and drive clients’ business growth in the digital arena.
Kok began her advertising career in Malaysia in 2003, working at agencies including Egency.com, Paprika Global, and Saatchi & Saatchi Arachnid. She additionally worked on client strategy for Coca-Cola Malaysia & Singapore, Toyota Capital and Dutch lady, to name a few.
In 2012 she relocated to China to take on the role of the digital planner at DraftFCB; this was followed by two years at Wunderman Shanghai as a senior digital planner, where she led the social and digital strategic direction for Land Rover and ECCO China. In 2015, Kok joined BBDO Shanghai as planning director. Soon promoted to the group planning director, she was the strategic brand lead on the Mars Wrigley gums and mints and Mars Petcare businesses, working across their key brands.
Kok also spent three years in Australia with Fitcover Group, a beauty and wellness products company where she focused on marketing and e-commerce strategies and Parker Brothers Development, where she was charged with elevating the brand image within Australia’s high-end property market.
Grey Group China CEO Sharlene Wu has been credited with transforming the agency since joining in March 2021. One of her main objectives is to identify leaders that can implement original, innovative, and impactful ways of thinking within the agency.
“Janice has the sought-after experience across geographies and categories that will add another dimension to our famously effective work. In particular, her digital, social and content strategy knowledge and experience will positively impact our clients’ business growth,” said Wu.
Kok added: “I am excited to be part of Grey Group China and to be working with Sharlene again. I am optimistic that together we can drive the Grey team forward to deliver more insightful and famously effective work for our clients and their businesses.”
Kathy Liu will be joining our Grey Midwest studio. I want to thank her for all her contribution during her time with us and wish her the best of luck in her new role. “