Grey Promotes Sarah Trombetta to APAC CEO

It was also announced that Masahiko Okazaki has been promoted to the new CEO of Grey Tokyo.

Grey has announced the appointment of Sarah Trombetta to APAC CEO. The new appointment marks an expansion of her current remit to include responsibility for Grey in the region, effective immediately.

Trombetta is the former CEO of Grey Hong Kong (2016-2019) and is currently AMEA Chief Client Officer for P&G on behalf of Grey and WPP since 2021.

“APAC is a hyper-evolving marketplace, and a priority region for our ongoing reinvention plans. Under Sarah’s guidance, her client-focused leadership, ingenuity, and modernity, I’m confident she’ll help nurture and support our teams to deliver even further value for our clients,” said Global CEO Laura Manes.


 

“A vibrant and dynamic leader, I am very proud to appoint Sarah to this key role.”

Trombetta brings more two decades of industry experience. She was CEO of Red Havas AU (2019-2021), and has worked at Hill+Knowlton Strategies, KAIZO, and Brand Influence GCI Media Group. Sarah is on the Board of Wear It Purple, which strives to foster supportive, safe, empowering, and inclusive environments for rainbow young people.

“I’m a Grey boomerang because my love for this company is in my veins, and I care deeply about helping our teams and our clients do the best work of their lives,” said Sarah. “Having previously served as CEO of a Grey studio in a local market, I’m excited to flex those creative, commercial, and culture-building muscles in a way that better serves the whole of our region.

I’m looking forward to delivering growth through our Famously Effective work for our incredible clients.”


 

Masahiko Okazaki Elevated to Chief Executive Officer Grey Tokyo

As part of Grey’s reinvention plans, Trombetta announced the promotion of Masahiko Okazaki to Chief Executive Officer, Grey Tokyo, effective immediately. Promoted from Chief Operating Officer, Okazaki joined Grey in January 2022 from TBWA/Hakuhodo.

“Masa’s stature in the marketplace and client connections will drive and foster our borderless agenda to spearhead growth for Grey’s clients and the agency,” said Trombetta.

“Grey Tokyo is well renowned for our award-winning creative standards, and I look forward to Masa raising the bar even higher.”

“It is an honour to be named CEO of Grey Tokyo, I am excited and confident we will build exponentially on our success,” said Masa.

Grey additionally confirmed Yukiko Ochiai, Grey Tokyo’s current President and CEO, is leaving the industry and will announce her new role in the coming weeks.

The company added that Grey studios across the globe are creating Famously Effective work impacting clients and the audiences it serves, adding that it recently used generative AI with Coway to visualize dreams in a sleep-deprived Malaysia and used animation reminiscent of The Ren & Stimpy Show, to highlight the atrocities of British pig farming in partnership with PETA.

“We earned Pringles Hollywood attention without ever making a Hollywood movie, but with a viral Super Bowl spot starring Chris Pratt as the iconic Mr. P. And, by engaging 30 of the largest NGOs in Argentina to postpone their campaigns around World Cancer Day, we influenced a 275% increase in mammograms conducted.”

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