Greenpeace and the Startling Yin Yang View of the World

“Bring back the balance.” A stark series created for Greenpeace by McCann, Mumbai.

Greenpeace has always had one brief to create awareness about the state of affairs the world is in, in terms of environment. It’s a well known fact that mankind has pushed the environment to the brink. We are increasingly moving towards a state of no return. The brief for McCann India was to create a campaign that makes people stop and at least ponder about the state of affairs. The campaign simply puts things in perspective.

Advertising Agency:McCann, Mumbai, India

Chief Creative Officer:Prasoon Joshi
Executive Creative Director:Ravinder Siwach
National Creative Director:Prateek Bhardwaj
Creative Director:Denzil Machado, Dalip Singh
Copywriter:Seby John, Dalip Singh
Art Ditrctor:Dalip Singh
Graphic Designer:Dalip Singh
Photographer:Amit Dey
Retoucher:Milind Aglave
Illustrator:Sanjay Singh

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