Greenpeace East Asia Hong Kong office has launched a campaign asking the public to sleep in the “bed” we’ve made. The SEABED, that is.
The initiative, created by DDB Group Hong Kong, has been designed to open people’s eyes to the reality of the state of our oceans due to the increasing problem with plastic pollution.
For the creative campaign, a seemingly luxurious bed with ocean blue bedding has been created. However, while the custom-made “Seabed” may appear inviting at first, what lies underneath the duvet will come as a surprise – it’s a “mattress” made from real local ocean trash, mostly made up of plastic items in our daily life.
The trash had been picked up by a Greenpeace volunteer in Sai Kung, Hong Kong – an area famous for its “pristine” beaches. According to the campaign, the waste used includes mostly single-use plastic from food containers and personal use, reflecting the reality that the onus to solve the problem is on every stakeholder of society.
The campaign cites troubling research that suggests up to 12.7 million metric tons of plastic waste enters the oceans every year. According to a study published by Greenpeace in Hong Kong, the city alone flushes 48,000 pieces of plastic out of Tolo Harbour daily.
With raising awareness of reality being an important first step, Greenpeace and DDB hope to reveal the important truth beneath our stunning oceans by making the invisible visible.
“This exhibition brings us straight to the seabed environment to witness the pollution in person,” said Greenpeace East Asia campaigner, Leanne Tam.
“Nobody would want a bed like this in their home, and yet this is what sea creatures are getting in theirs. Plastic doesn’t belong in the ocean, and we must stop producing unnecessary packaging in plastics and expanding the use of reusable and refillable systems.”
The “Seabed” can be viewed by the public via an art exhibition – The SEA OUR HOME: Artistic Exhibition for Ocean Protection Awareness which is currently being held at the PMQ gallery in Central District, Hong Kong.
The exhibition employs home décor as a conceptual framework, taking viewers from the ocean surface to the seabed to unravel the shocking reality of plastics pollution at sea. Three local artists, Isaac Spellman, Maf Cheung, and resin artist Rolland Cheung, also participated to employ their distinctive artistic languages to raise awareness of our oceans and encourage people to look beyond the ordinary.
Visitors are invited to make a personal pledge, aiming to promote widespread commitment to behavioural change when it comes to disposing of plastic.
“This initiative really exemplifies the belief that creative communication has great power to make an impact,” said Phoebe Chan, Creative Director at DDB Group Hong Kong.
“Once people look beyond the ordinary and see for themselves the realistic state of the seabed, we are hopeful that people will now think twice about disposing of plastic in the ocean.”
The exhibition is running until the 16th of July 2023 and gallery opening hours are 12 pm to 7 pm Monday to Friday, and 11 am to 7 pm weekends and public holidays.