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    Greenpeace and Grey Columbia Team up to Give the Earth its Own Voice

    The initiative, conceptualized by Grey Colombia and supported by Greenpeace Colombia, seeks to give a voice to planet earth.

    By The Staff - May 14, 2021
    Greenpeace and Grey Columbia Team up to Give the Earth its Own Voice

    According to a new campaign from Greenpeace and Grey Columbia, it all starts with a question: What would planet earth say if it could speak to us? This is the question we are trying to answer before the truth loses more and more weight.

    “Imagine for a second, that Planet Earth reaches us and tells its truth about the damages of climate change that’s been jeopardizing its health. We are convinced that the only one that could tell us with certainty how it feels, what is happening to it and how much it is suffering, is earth itself.”

    A voice to planet earth. To make this a reality, climate monitors around the world provide us with real-time information on forest fires, pollution, climate warming and CO2 levels. These and other indicators, are synchronized with a platform based on Machine Learning which then classifies and converts the information received into a Tweet.

    Each tweet is published automatically – without human intervention – and in real time from the earth’s own twitter account (@earthissaying) created to bring its voice to life whilst targeting recipients that can do something to help, and we are all there to amplify this call.

    The initiative, conceptualized by Grey Colombia and supported by Greenpeace Colombia, seeks to give a voice to planet earth because it understands first-hand what the earth has to tell us.

    Everyone is invited to join this important initiative by following the Twitter account @earthissaying, to listen and then echo what earth has to say…

    “After 4.543 billion years the earth has its own voice. Like its inhabitants, it is our duty to listen carefully, regardless of our country of origin, to take the necessary measures to care for it and preserve it before it’s too late. That’s the goal of this idea” Sebastián Benitez, General Creative Director of Grey Colombia.

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