Greenpark has appointed Caloy Sambrano as Managing Director, APAC, as the digital content agency expands its regional leadership team. He takes on the newly configured role overseeing the agency’s APAC client portfolio, reporting to CEO Sven Lung.
Sambrano will lead Greenpark’s new business and growth agenda across AI discoverability, creator intelligence and in-sourcing.
He joins Greenpark from Ogilvy Philippines, where he served as Managing Director. Before that, he held roles at Grey Philippines, Dentsu JaymeSyfu and BBDO China. During his career, he has won multiple awards for creativity and effectiveness, including the Philippines’ first-ever Cannes Lions Grand Prix.
“We are absolutely delighted to welcome Caloy to Greenpark as Managing Director for APAC,” said Chris Pearce, Group Managing Director, Greenpark.
“He brings extensive agency experience and deep market knowledge at a pivotal moment for our business. As demand for AI-led discovery continues to grow, he will play a key role in accelerating our ambitions across the region and helping clients stay ahead of a rapidly evolving digital landscape.”
“I’ve spent my career helping brands tell stories that shape culture,” said Caloy Sambrano.
“What excites me about Greenpark is the opportunity to now help brands succeed in a new era of AI-powered discovery. The region is moving quickly, and I’m looking forward to working with our clients and teams to help them stay ahead.”
The appointment comes as Greenpark expands internationally, with brands across APAC seeking to optimize their visibility across AI-powered search and discovery platforms, increasing demand for AI-led content strategies.
