Ogilvy & Mather China cleaned up at the Greater China Effie Awards held last night in Haikou, nabbing four gold, two silver and four bronze awards for work done for clients including Huggies, Fortile and others Ogilvy & Mather China once again confirmed its reputation as the world’s Most Effective Network.
Ogilvy & Mather China collected a total of 10 awards from a variety of categories including electronics, media, fashion, etc. to once again become the most awarded agency at the ceremony.
“We are pleased and grateful for this recognition of our continuing work, all of which is based on Ogilvy & Mather’s ‘Twin Peaks’ philosophy of fusing creativity and effectiveness to help customers develop ideas that deliver value and produce huge impact amongst consumers and within the industry,” said Mickey Chak, Ogilvy & Mather China’s Chief Planning Officer.
According to a release:
Established in 1968, the Effie Awards recognizes and encourages success and creativity in marketing communications. It has long been recognized as the gold standard by advertisers and agencies worldwide in terms of measuring advertising effectiveness.
The Greater China Effie Awards, sponsored by the China Advertising Association, awards effective advocacy and dissemination of ideas, and also acts as a platform from which marketers can engage in dialogue about the future of the industry.
This year, many of the marketing industry elite presented innovative multi-marketing campaigns demonstrating an advanced understanding of “effectiveness and creativity” that provide an encouraging indication of the future development of marketing trends in China.
